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The Mistress & The Spinster

THE MISTRESS & THE SPINSTER
A Mrs. Eaves typeface card set inspired by the literature of Jane Austen.
Type 2
 
School project where we were asked to create a typographic cardset introducing a unique typeface and its family from a list given. The promotion of the typeface was to be done in a modern and interesting way and it was to be linked to a specific subject study appropriate to the chosen typeface. 

I chose Mrs. Eaves as the typeface and I chose literature as the subject study. I felt inspired by the works of Jane Austen and I thought it would fit perfectly with the parameters given as well as the typeface. 
I decided to use Edwardian and Victorian England colors taken out of the fashion of the time to give a sense of properness and regalia. I showcased Mrs. Eaves in a very structured way in accordance to the propriety of the times. On the back of the cards, however, I decided to have a little fun, and used the wonderful glyph palette from Mrs. Eaves to create exciting and visually engaging patterns. I used those same colors and patterns to construct the box that hold the cards.

I named my cards much in line with Jane Austen's compound novel titles (Sense & Sensibility, Pride & Prejudice). The Mistress & The Spinster came from both Mrs. Eaves and Mrs. Austen, since one was John Baskerville's mistress and the other never married. 
 
The Mistress & The Spinster is the graphic design winner in Creative Quarterly 36 magazine issue, fall 2014.
 
Packaging for Mrs. Eaves (Typeface) card set inspired by the literature of Jane Austen.
Packaging and card set for Mrs. Eaves typeface. The set is inspired by the literature of Jane Austen. (Front of the cards)
Packaging and card set for Mrs. Eaves typeface. The set is inspired by the literature of Jane Austen. (Back of the cards). The patterns on the back of the cards were done with the glyph palette from the typeface itself.
Mrs. Eaves typeface card set inspired by the literature of Jane Austen. (Front of the cards)
Mrs. Eaves typeface card set inspired by the literature of Jane Austen. (Back of the cards).The patterns on the back of the cards were done with the glyph palette from the typeface itself.
The Mistress & The Spinster
Published:

The Mistress & The Spinster

School project where we were asked to create a typographic cardset introducing a unique typeface and its family from a list given. The promotion Read More

Published: